How to get a ton of new leads for your law practice (and still be able to afford your bar dues)
BOB HILER, LAW LEADING
My name is Bob Hiler, and my company generates leads for bankruptcy and family lawyers.
Last November, we were retained by a bankruptcy lawyer to get him clients using Google AdWords.
He'd spent $4,931.37 on Google in October, and didn't have much to show for it. He didn't know exactly how many calls or emails his Google campaign had generated... He just knew he was paying a lot and getting a little.
If you don't know what you're doing, it's actually quite easy to pay over $400 per lead to get Google to make your phone ring.
Take a search like "bankruptcy lawyer":
Google helpfully "suggests" that we pay them $18.62 every time somebody clicks on your ad and goes to your website.
Then you have to convince that person to call or email you. The average lawyer's "landing page" only converts visitors into leads less than five times out of a hundred. That means the average lawyer has to pay for at least twenty clicks to generate a single lead.
And that's how you can spend almost $5k and get almost nothing… you pay a lot per click, and don’t convert many of those visitors into leads.
Here’s how I fixed all that:
First, I used some advanced techniques to lower the price we pay for each click. When I was done, the bankruptcy attorney was paying almost three times less than Google's "suggested bid" for clicks on searches for "bankruptcy lawyer."
Next, I created a new page for prospects to land on that's optimized to convert visitors to leads. I made a lot of little tweaks that had a big effect, like making sure the page looked great on mobile phones.
That new page converted 30 visitors out a hundred into leads. That's over six times better than the average lawyer's page.
When we were done, he was paying three times less for clicks that generated six times more leads. That lowered his cost per lead by 18 times.
That means he now pays a lot less and generates a lot more leads. These days, he's only spending $1,552 a month on Google ads to generate 92 leads a month.
My client isn’t just spending less. He’s getting a lot more leads, and retaining them too. He’s getting an extra 11 or 12 extra clients a month, which equals over $27,000 in extra revenue each month.
That's a marketing Return On Investment of 17.4 times. In other words, for every dollar he puts into Google AdWords, he earns $17.41 back.
I can generate that kind of return for your bankruptcy or family law practice, too. In fact, I'm so confident about this that I have a unique method for proving myself with absolutely no risk to you...
If you qualify, I will do three things for you ALL FOR FREE:
I will set up a Google AdWords campaign for your practice before you pay me a cent. I'll even pay for the ads, since I already have ads that work. And it will take me just a day to get your campaign ready to generate leads...
I will tweak that ad campaign for the particulars of your practice. Again, this is 100% free. And it will take less than an hour of your time to review...
I will pay Google for clicks on your ad campaign until you get at least three solid leads for which you pay nothing.
So, am I crazy to make an offer like this? Maybe I am.
But I want to prove to you that I can generate good leads for your practice. And because I can generate good leads so cheaply, it's not going to cost me a fortune to generate those leads for you...
My gamble is that once you see how effectively I can generate leads, you'll hire me to generate loads of leads for your practice.
But if you want to grab the lion's share of leads in your area, then get a hold of me today. Unfortunately, we only take ONE lawyer per city, since we don't want our clients' ads to compete with each other. The sooner you reach out, the more likely your "slot" will still be available.
The best way for us to connect is for you to sign up below for my no-cost daily email with marketing tips for bankruptcy and family lawyers. You'll get your first email right away. To contact me, you can just reply to that email. Tell me you're interested in getting your free three leads, and I'll reply back to you ASAP.